AT&T Gets Hit with iPhone Video Ad Parody

AT&T's exclusive carrier agreement for Apple's popular iPhone is coming under fire from consumers, as Adrants reports "AT&T is dreading the day [that] its iron-clad exclusive contract with Apple expires, allowing Verizon to carry the phone [and] thereby causing millions upon millions of iPhone owners (yes, they'll likely need a new phone) to switch from AT&T to Verizon all on the same day."
Video pro Pat Lee created a spoof spot touting AT&T's alleged less-than-perfect service for iPhone users, which can be viewed via YouTube here.
A PR nightmare for AT&T staffers and agencies alike, methinks.
This, coupled with the United "broken guitar" national PR crisis (spawned by distribution of an on-target video posted also on YouTube), will keep PR crisis communication professionals busy for some time to come.