Wednesday, July 22, 2009

Cronkite - Reasoned Information vs. Fulsome Rhetoric

Growing up in the 1960s and watching the news meant one thing: if you watched Walter Cronkite, the perception was that you were going to get it straight. Whether or not that was totally true, Cronkite was trusted. As evidenced by his obvious emotion in announcing both the assassination of President Kennedy and the first step on the moon, Cronkite came across as totally and irrevocably human. He was larger than life, but he was also one of us. Vietnam was the first televised war, and Cronkite played a huge role in its presentation to the American public (and to the world). What a legacy.
The oft-forgettable rubbish that passes for television journalism today is obessively ad- and ratings-driven, which may well account for why consumers increasingly seek customized content online. Whether broadcast or online, where is the next trusted voice and image?

Labels: , , ,

0 Comments:

Post a Comment

<< Home