The "Raw Bra" and Inside Indiana Business

It's rare when one is present for epoch-making journalism. Such was today on the set of Inside Indiana Business, when those of us in the WFYI Green Room were treated to host Gerry Dick struggling to keep a straight face as he made on-air inquiry about the distribution strategy of the "Rah Bra."
I am not making this up.
Business coverage has a new meaning, one might think.
For you non-believers, go to http://www.companywear.com/rahbra/.
Good grief.