Precise Communications and Advertising Claims

Earlier today I happened to pick some Safeguard soap for the home. The label boldly proclaimed: "Eliminates 99% of bacteria." Not "kills." Not "washes off." "Eliminates."

Does that mean that the 1% of bacteria that can somehow survive the Safeguard antiseptic cocktail is so potent that it might go after you?

Makes you wonder.

Perhaps a little more precise communication might be in order.