ExactTarget: farewell to the hometown firms?
New Agency of Record announcement from PRWeek:
ExactTarget hires Finn Partners as global AOR
June 06, 2012
CHICAGO: ExactTarget, an email and interactive marketing software provider that recently went public, has hired Finn Partners as its global AOR.
The agency will handle PR programs in the US, Europe, Australia, and Latin America. Finn Partners' Chicago office will manage the account, with support from its New York team.
Dan Pooley, senior partner and head of the firm's Chicago office, and managing partner Alicia Young will lead the account. A five-employee core team will work on the ExactTarget business, ...
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