Ready for the Super Bowl ad blitz?

At $1 million-plus a pop for media time and production, Super Bowl TV spots own a piece of the American psyche. The jury has been out for a long time whether the ads actually can translate into real long-term ROI (particularly for certain market segments), but they sure as everything build awareness.
Some ads, like the all-time favorite 1979 Coke ad with Mean Joe Greene (http://www.youtube.com/watch?v=xffOCZYX6F8), resonate for decades. With a transparent swipe at then-dominant PC-maker IBM, Apple choose the Super Bowl to introduce its Macintosh computer (complete with clunky black and white screen, Xerox Star-like operating icons, and no useful add-ons or viable software) with the legendary Orwellian "1984" ad (http://www.youtube.com/watch?v=OYecfV3ubP8) that only aired on commercial TV once - ever. A few months later Apple co-founder Steve Jobs resigned, rejoining the then-floundering company as CEO 12 years later.
Many Super Bowl ads - like the original soft-porn-ish Go Daddy Internet domain ads - have generated widespread controversy for tastefulness (or lack thereof) and whether or not they ever accomplished anything from a marketing perspective (E.g., the multi-million-dollar e-commerce ads aired during the dot-com pre-bust - remember any of them other than the "herding cats" spot from EDS?).
MSNBC has assembled its take on the most "infamous Super Bowl ads of all time," so if you haven't had enough already, go here: http://www.msnbc.msn.com/id/28900883/